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“Thinking” Leadership
I once believed that “thought leadership” was an essential part of being bigger than your widget. I still think it is important, but perhaps a new way of looking at it is in order. Many companies try...
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4th and Long
In football, we will often hear announcers say when it is a good time for a team to “take a shot”. What they mean is that in certain situations the risk of an aggressive play is low, so why not throw a...
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One That Did
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently… While some may see them as the crazy ones, we see genius,...
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It is smart to work hard
In a recent Harvard Business Review blog post by Heidi Grant Halvorson she discusses the findings of research done by Columbia University. The research looked at the effects of different types of...
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The World’s Problems
You don’t need to solve world hunger. It would be nice, but to become bigger to your customers you just need to solve their world problems. The reality is that your products are not enough. They may...
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The Mystery of They
Who are they? Sometimes to help justify our actions, programs, products, and marketing messages we use the they mystery. This mystery group is apparently all-knowing, never wrong, and rarely...
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The Detail Deficit
I was recently asked what makes some companies “bigger” than others. I think that there are number of factors, but there are two that stand out. The first I have written about many times. Great...
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Customers Are Like Kids
How can we best teach? This question was asked and recently answered by Angela Maiers, an award-winning educator, in a recent blog post by 12 Most. Take a moment and read it here. As I was reading...
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What light can tell you about customer relationships
Leadership has a long list of definitions, but when it comes to customer engagement there are three categories in which leadership can be better understood. As I write this I am wondering of these can...
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